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Steve Jobs and Apple, Inc.

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Steve Jobs and Steve Wozniak created Apple, Incorporated on April 1, 1976. Though Steve Wozniak had more technical knowledge than Steve Jobs for the first Apple computers, Steve Jobs is the reason that the whole world knows the Apple brand. Jobs had technical abilities, vision, networking skills, and management skills to make the product successful. One pattern that seemed to pervade throughout Job’s life was that he was consistently and excitedly learning new things and moving from one project to another. He was a visionary, meaning he could easily see the potential in an idea, project, or person. He took on and developed many new projects (Isaacson). Apple was continuing to grow and with that, Jobs became a millionaire. The company expanded to include, investors, stockholders, directors and executives. John Sculley was appointed Chief Operating Executive. Apple began to struggle under the competition of IBM and that created tension within the company. By May 1985, Jobs was pushed out by the Board of Directors at the suggestion of John Sculley. He would remain chairman of the board until he sold all but one share of his Apple stock in September 1986 (Kaul). His attitude would assist him because he never gave up. Instead, he would seek new ideas and innovations. In the early 1980's Steve Jobs personally took over and managed the Macintosh computer, bringing the system to the global market place. Around 1986, he met a group of college students that wanted to make animated films with computer generated images. He purchased their small company for $10 million, in 1986 and incorporated the company as, Pixar. After the movie "Toy Story," the world’s first computer generated animated film became publicly traded. Jobs owned 80% of the company and gained $1.5 billion (Isaacson). In 1996, Apple acquired a new CEO, Gil Amelio who would solicit the help of Steve Jobs to help Apple recover their plummeting sales. Steve Jobs would sell h

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