Two scenarios are examined as a marketing assistant, to look into databases and data communications that are needed in order to provide customers a service as well as locate data on rented equipment, including information on shipping and other information needed to decide how the databases and what kinds of data communications are needed. In the first scenario as a marketing assistant of a consumer electronics company, you are in charge of setting up the company’s booth for the trade show. It is necessary to meet with managers to determine the displays as well as the equipment that will be displayed. Trade show is a very important event all equipment must be tracked with proper data. Main concern here is that all the necessary equipment arrives at the booth and once the event is done with that the equipment returns to the store. Data about the booth components, equipment, shippers, as well as the shipment must be tracked every step of the way. There are several databases that can be used in this situation but the most common one is a spreadsheet from Microsoft Excel. Excel can keep a direct list of all equipment owned and rented out for events. Excel will keep a list of equipments sent to the tradeshow and can be checked off once it is received back at the store as well as if the equipment was returned with any damage. Software’s that can be used in this case other than Excel are Toolwatch, barcode tool tracking system. Barcode tool tracking system is known as Tool Hawk it’s features can provide a solution from one computer to an enterprise system, ease to use for novice operators, perform transaction on a portable device, multiple reports such as PDF or Excel spreadsheet, makes tool users accountable, manages critical tool maintenance dates, and manages consumable inventory in the same system (Barcodebook.com, 2014). Using Barcode tracking software makes it easier for companies to keep track of the data and makes the