The competition between print news and online news has been ongoing since years. However, there is widespread concern that newspapers face an uncertain future, and many fear a long-term decline due to the rise of the electronic media (Norris 2000, p.63). This is because the Internet has increased competition for readers and advertising revenue. Nonetheless, newspapers play an important role in providing news, and recent developments have roused fear of newspapers being unable to improve their financial condition and other media outlets not filling the journalism gap. However, newspapers saw readers and advertisers migrate to radio and television before, while today, readers and advertisers migrate to the Internet. Responding to both changes, they have adjusted by offering new content types, altered formats, more streamlined operations, finding new sources of revenue, and other business strategies – not giving in to the struggle easily. However, online news sources are not far behind. Nearly one-quarter (24%) of Americans say the Internet is their main source of news, while 44% obtain news from online sources at least once a week (Pew Research Center 2005). Then again, due to providing potential free access to anyone to upload information without much scrutiny, the Internet’s credibility is questioned. Moreover, there is a concern for bias and objectivity in online news – perhaps due to the relative difficulty of assessing the objectivity, or biases, of Web-based news when compared to a newspaper’s content (Abdulla et al. 2002, p.20). Ultimately, many studies and researches spanning over about last 10 years show that majority prefers print news over online news. In one such study (Chyi & Lasorsa 2002, p.102) respondents were asked the hypothetical question – “Imagine that you are provided with both print newspapers and online newspapers with the same news content and at the same price. Which would you prefer?” – And 80% preferred the print format, while 20% the online edition. Then, a recent study (Barthelemy et al. 2011, p.2) found that while there are significant shifts taking place within the print industry, particularly regarding monetizing online content and finding alternative sources of revenue, the decline of the industry is overstated. It further states that in many emerging countries print newspaper sales are vigorous and growing. So, it can be established that currently the traditional newspaper industry remains ahead of online news, though the definite outcome remains uncertain. Network Television vs. Cable Television Another competition raging in the media industry is between the network television and cable television. Network television is older than cable television, and was modeled after radio. It is a system of transmitting channels directly to television sets through the air using radio waves.