Question 1. How might consumers’ perception of Panera’s menu and atmosphere affect their dining experience and tendencies to return as customers? Response First let’s take a look back to 2010 when the health care bill made it a requirement that all chain restaurants must broadcast the calorie content of their menu items. This allowed Panera show they were already ahead of other companies by becoming the first major restaurant chain to voluntarily publish its food items calorie counts. Panera’s low calorie carb menu helps it grab business from fast food chains. Some say Panera is expensive, which in some cases is true, but you can always go the cheaper rout such as the pick two promo. This allows you to mix two of the food chooses you like for a cheaper price. Panera’s cheaper items make it more appealing to traditional meals. Panera as a company must achieve a balance between quality food and competitive pricing. On the other hand we also have to look at the atmosphere of Panera as well. As stated in the case America has a high demand for coffee and this makes it obvious to the eye that a coffee café setting is what people are looking for. Panera has a comfortable atmosphere where people can be in their comfort zone, be comfortable, get their work done, or surf the web. With unlimited amounts of competition around the world free Wi-Fi is almost a must. With the comfortable environment this company provides having Wi-Fi will also make the customer come back again and also making a second purchase before leaving. From a personal opinion there are some companies that have employees almost staring you down once you are done with you meal to get out and let other customers sit down. Panera is far from this and makes all kinds of customers feel welcome and provide fast and friendly service. Question 2. Describe how stereotypes about the fast food industry might positively and negatively impact Panera. Do you think of Panera