For years, Americans have looked towards department retail stores to get all of their needs from clothes, fashion accessories, beauty products, and home goods. Americans want to go to the store and be able to get clothes for all members of the family under one roof which promotes efficiency. In 1938, a major department store Dillard's first opened their doors. As a top company in the retail industry, Dillard's specialize as a major department store chain selling clothing, footwear, bedding, furniture, jewelry, beauty products, electronics and house products. Dillard's prides themselves on quality of their retail products and customer satisfaction. According to the Dillard's website their mission statement entails, "The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling apparel and home selections complemented by exceptional customer care." Since Dillard's mission statement is a strong one, I decided to go into their store myself to test if the store itself really stand behind their mission statement. The Dillard's location I used as the testing subject is the Dillard's located at First Colony Mall in Sugar Land, Texas. A few years ago, their inventory and demand skyrocketed causing them to open up another location in the mall, one for women and ¼ children, and one for just men. Knowing this, I thought this would be a perfect way to test how the employees treat customers. I walked into the woman's Dillard's acting like I was looking for the men's section. Not two minutes later, an older woman noticed the "confused look in my face, then proceeded to come up to me and asked if I needed any assistance. I told her I was looking for the Men's section. She smiled and chuckled a little bit, and proceeded to say, "Honey, we have another location that carries just men clothes and accessories, just on the other side of the mall! . This employee was really nice and high spirited and it really surprised me. even her body language was pleasant. I wasn't expecting that nice of a response from her, because of past experiences I have had at other retail and department stores. After I told the lady thank you I proceeded on my way and I took the chance to really observe my surroundings in the ladies Dillard's. The first thing I noticed was the abundant of people in Dillard's. The customers were very cultural