Gender socialization refers to the process individuals, primarily in early childhood, are taught what is expected of them in terms of their gender. For example, girls are taught to be domesticated, while boys are taught to be active. This was first taught to individuals by their family, as parents would show their children the right path to go. Children would further learn more about their gender roles through their peers and, most importantly, the media. However, with the rapid growth in technology media plays a larger role in shaping our gender identities. We now look onto the media to tell us how we are expected to behave, dress and talk, as what the media portrays we as a society seek to replicate. The media reflects and exaggerates the already existing gender roles. For example, men have always been portrayed as macho, so the media creates action figures and movies emulating this pre-existing notion. The media plays on society's expectations of different gender identities. The media's portrayal of what each genders identity should be heavily influences how we think of ourselves; if any person feels that if they aren't acting "feminine" or "masculine" enough that something is wrong with them. Media has the strongest influences over our ideals of beauty. This particularly is targeted strongly towards women. Women are portrayed to be skinny, beautiful, fair in complexion, caring and domesticated. While in reality the women shown in the media are on average generally significantly taller and slimmer than actual females. The media's ideals of what a beautiful woman should be causes countless of females to undergo extreme dieting and surgeries in order to fit into what the media deems appropriate. In 2010, 91% of cosmetic surgical procedures were performed on women. At least 50% of teenaged girls have had problems with anorexia and bulimia. In addition, males also suffer from not fitting in with the ideals of beauty. Media has become m