Yves Saint Laurent is one of the world’s leading fashion designers in apparel, footwear, handbags and accessories. This high end fashion house is known to be a lifestyle brand for the luxurious upper class, who want to be fashionable but still super exclusive. They are one of the “pioneer’s of design wear” which makes this company so unique. Even though they are extremely successful, they still have their challenges. Saint Laurent is one of the strongest brands having presence in the world with over seventy stores spread across three different continents and ten different countries. They are also found in high-end department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. Another strength of Saint Laurent is the long history that it has which makes this company so special and unique. It is known as the “Reviver of Couture," which still is the company’s motto. Likewise, the fashion house has diversified into many different categories of various products such as footwear, accessories and handbags, which allows the brand to create an identity in many areas of fashion. It also allows the brand to meet many different people needs depending on their desires. When The Gucci Group purchased the fashion house, it rendered the stability of the brand since it was not as successful as its competitors. Gucci Group came in and gave Saint Laurent a fresh new look, which has only revenue positives for the fashion house. Even though Saint Laurent has many strengths it also contains some weaknesses. One of their few weaknesses is that their brand has not used their logo on their products, unlike their competitors, which makes the brand less identifiable to the average eye. For example, the Gucci logo is very common amongst a Gucci handbag while the Saint Laurent logo is typically never seen, but if you know their designs you would notice a Saint Laurent bag easily. Since Saint Laurent has just been bought by The Gucci