In 1962, Americans had once again found a chance to rebuild their lives as the country emerged from a difficult recession. Unfortunately, the American steel companies stood in their way by raising their steel prices, which affected Americans across the nation. President John F. Kennedy realized the negative effect the steel companies were putting forward, and decided to give a speech on April 11, 1962 to characterize the large steel companies as greedy, and much worse, un-American. President Kennedy did so to turn the civilians of the nation against the major steel companies, so that the executives would feel guilty and lower their prices. After the introductory paragraphs, Kennedy began to address in detail what the effect would be on the nation if the steel prices were increased. Kennedy believed that the increase of steel prices would raise the cost of goods, not only for "American families,  but also for "American businessmen and farmers.  Kennedy's frequent use of American appealed to the audience making them understand that the steel companies are negatively impacting their lives and that they need to find a solution. When Kennedy brings up farmers and businessmen-which are in opposite classes- he wants us to realize that even though we are different, we are still a unified nation. Kennedy also showed that he was on the same team by using words like "we  instead of "I." The use of "we" showed that Kennedy was a part of the American public and made the audience feel very welcomed and united. If he used the word "I  instead, he would be implying that he is the sole leader and the people have no say, and even if he also said "you  it would make it clear that he would be saying it's the people's problem. Kennedy made sure that the people knew he was a part of them and this idea made the steel companies stand out as something alien-like. Kennedy used this idea to hopefully have the American civilians grow angry at the st