"Captain America: The Winter Soldier," has been classified as a 12A and is an action-adventure sci-fi film. Being a sequel and having already gained an audience, the producers have decided to stick within the same guidelines as the original, "Captain America: The First Avenger," in order for this film to also be classified at a 12A too. I think that this was done as a way to ensure that they did not limit their audiences. The first movie was a success with a gross of $176,636,816 with this classification, therefore by having another film with the same certificate means that they can use similar marketing strategies as they previously had done to attract the same mass audience as well as try to use new ones to target their wider audience. The trailer is appropriate for this certificate as it does not emphasise on the violence, but instead focuses on the aesthetics by using lots of medium shots and quick edits to create a sense of speed and excitement for the audience to engage with the scenes without making them feel sick at the sight of too much blood and gore. Having watched the trailer the conventions reflect the same characteristics as those that appeared in the marvel comics. An example of this is when we see Captain America (CA) continuing to try and keep the public safe and out of trouble in the same way that his character does in the comics. For those who watched the original film/have seen the trailer or have read or seen any of the comics they would expect to see a lot of guns and fighting scenes and violence throughout this movie. So the producer would have to take this into account as by having a film without the violent scenes and without the similar characteristics to the comic would mean that it wouldn’t be what the public are expecting and could have an affect on their gross. Therefore the film would need to be classified at a 12A rating in order to be the correct certificate if the film intends on including lots of ac