The age has come when a man finally outdoes, or at least competes, with their counterpart in everything a society considers to be feminine. That man is, by term, a "metrosexual." In most cases, the metrosexual is considerably more vain than the average woman, loves shopping, uses an abundance of overpriced hair and skin products, will most likely spend more time and money on his appearance, is much more sensitive and hairless than the heterosexual male but not as flamboyant as a homosexual male, and will prefer a martini over whiskey any day. The argument that this ‘hybrid’ man is the spawn of the continuous pressure marketing and advertisements display upon men to be more polished and in touch with their feminine side, is not farfetched if one takes a careful look at the marketer’s strategies. The growing trend of metrosexual men has increased since the word was first introduced in the mid 90’s by the gay writer Mark Simpson “used the word to satirize what he saw as consumerisms toll on traditional masculinity.” (St. John 5) The men of today are remarkable vain, fascinated with anything that contributes to the maintenance of their appearance whether it be natural or not. The polished man can be traced back to the renaissance era where tights, male jewelry, and wigs were all the rage. Before the 90’s and the new term there was the Rock and Roll era where men’s fashion consisted of long hair, headbands made of flowers, and tie-dye. When KISS, Prince, Alice Cooper, and David Bowie came to be famous icons, their wardrobes consisted of sequins, eye liner, face makeup, high shoes, and ruffled shirts to name a few. Although, this is something that is not new to society it wasn’t considered as common as it is now, men around our grandparents and even parents time didn't fancy spending hours at shopping malls or lavishing themselves for the day at a spa. Marketing promoted the idea that society needed a new kind of a man, a sensitive man who would understand women’s obsession with shoes and be diverse in the culture of arts. “People recognize that men want to look good too,” (Nielsen 2.) and the acceptance for this redefined kind of man is undeniable . The proof of the success marketing and advertisements has done with this is clearly in their numbers. The outpour of sales this new trend has gained for indust