Executive Summary The purpose of this report is to evaluate the Nestle Company based on the case study and comprehend how the company develops strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy. This essay also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm's internal environment to pursue opportunities and overcome threats. In order to strengthen this assignment about Nestle, there are several methods of gathering data has been conducted, such as PEST analysis, Porter's 5 forces model, value chain analysis and SWOT analysis. By the end of this assignment, future strategy will be mentioned as well as my recommendations about Nestle that will fit into strategic orientation in order to perform better in their business world. And continue to develop and implement its learning approach as the chosen large company by using different strategies. Introduction The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above-average returns. In this assignment, I will discuss furthermore about Nestles external environment in all aspects such as their general environment, industry environment, competitive environment, and scan the opportunities and threats of the company. And also I am going to explain briefly about their internal environment includes their resources, type of their resources, company's capabilities, evaluate their core competencies and so on. Industry and Nestle Summary The Nestle Company is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. When measured in revenues, it is the largest food company in the world. Nestle's products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestle employs around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. Nestle sales for 2011 were almost CHF 83.7 billion. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. Nestle history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In Vevey, Switzerland, Nestle founder by Henri Nestle, a German pharmacist, launched his Farine lactee, a combination of cow's milk, wheat flour and sugar, saving the life of a neighbour's child. Nutrition has been the cornerstone of the company ever since. In 1905, The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestle' after a couple of decades as fierce competitors to form the Nestle and Anglo-Swiss Milk Company. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. In 2011, Nestle was listed No.1 in the Fortune Global 500 as the world's most profitable corporation. The Nestle' Corporate Business Principles are at the basis of the company's culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking. Nestle believes that not only possible to create long-term value for their shareholders if their behaviour strategies and operations also create value for the communities where they operate, for their business partners and of course, for their consumers. Nestle' vision is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality. Their objectives are to deliver the very best quality in everything they do, from primary produce, choices of suppliers and transport, to recipes and packaging materials. Their mission is they strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological needs. Nestle helps provide selections for all individual taste and lifestyle preferences. Nestle's purpose is to offer safe, tasty, convenient and nutritious foods to improve health and well-being of consumers of all ages all over the world. To meet the needs and desires of today's and tomorrow's consumers, Nestle' is strongly committed to Research and Development (R&D) to improve products and develop new foods with specific health benefits (Nestle.com, 2012). External Analysis General Environment Analysis The general environment is composed of dimensions in broader society that in