Greed is a key factor which contributed to economic collapse of the Enron Corporation. There is a decline in people's morality. Nowadays, people do not care whether their action is right or wrong. They only concern about their profits and advantages from any actions. Enron will bankrupt because its greed management made some disastrous decisions. And these decisions typically from over and unjustified confidence in their ability to manage. They invested in projects that proved too risky where they had no experience and, in turn, they were unable to keep up with the debt obligations of the firm. Other than that, the greed attitudes can be show that Jeff Skilling incorporated mark to market accounting into Enron's policies, and then that system was immediately taken advantage of. The initial bonuses paid out to executives were based on speculations in futures that were never realized. The company spent the next ten years trying to generate new revenue streams in order to make their company as successful as they always said it was. Often times these revenue streams were sustained through unethical or even illegal dealings on the part of Enron and the companies they did business with. Greed and cutthroat attitudes were ingrained into Enron's corporate culture and at every turn employees were manipulating the system in order to make bonuses, or misrepresent numbers from their department. Because Jeff Skilling was the infallible head of the corporation this was sufficient to put the concerned party at ease. This culture of greed was perpetrated by the executive to such an extent that shareholders were left with almost nothing in the end. The second factor will be the leadership issues. Bad leadership considered as the individual factor that led to failure of Enron. Kenneth Lay and Jeffrey Skilling were ruthless and engaged in the form of self promotion. Jeffrey Skilling run Enron like a cult, he hired young people and following work regimes stretching up to 80 hours a week. The employees were made to believe that they are a part of world changers, but at the same time, employees were fired at whims of managers. The leadership at the helm was responsible for creating an aura of invincibility and to promote the idea that everything is fair in order to become a largest company in the world. Kenneth Lay showed the signs of being a transformational leader from his start of career. Throughout his career, he has been supporter of free market and fervently advocated deregulation of energy market. His passion of deregulated energy market and the resulting profit to be made out of it is said to cloud his ethical judgment when he was at the helm of Enron. Because of Kenneth Lay's bad leadership, employees at the lower level mimicked unethical behavior in order to meet their aggressive compensation target. People with better conscience tend to do bad things in order to overcome temporary hiccups and planned to straighten things right, but they never got out of the soup. With the sole aim to achieve short term profits, they put companies and employees at risk by engaging in malicious practices. When it was clear to the top leaders that company may collapse, Kenneth Lay started selling Enron shares because he knew that the price of the share may slide down. At the same time, he pursued his employees and investors to buy Enron shares. Jeffrey Skilling was the main driver behind the inflated and overestimated financial statement of Enron. He pushed for adoption of the accounting concept of "mark to market" at Enron. This enabled Enron to recognize the revenue from any fu