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Using Technology to Build a Business

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Times-R-Us (TRU) is a growing brick and mortar retailer with over 200 American stores. Specializing in seasonal items, they stock their stores from January to mid-February with Valentines gifts; from March to May with Easter and Mother’s Day gifts, from June into the summer with Fathers Day gifts and backyard leisure items; in August with back to school items; in October with Halloween costumes; and from November to December with Christmas gifts. By turning over inventory, its small retail stores are always in busy season-with very brief discount sales following each season. TRU currently does not have a significant online sales presence, although it uses the web for customer support. TRU’s corporate offices are in Hoffman Estates, IL. It has nine regional offices and distribution centers in: Syracuse NY, Greensboro NC, Pensacola FL, Grove City, OH, Bennett, CO, Denton, TX, Portland OR, San Luis Obispo CA, and Hoffman Estates. The company grossed $475 million in sales last year and netted a $40 million dollar profit. It is growing at a rate of about five percent a year and opening about 10 new stores each year. Payne Indaneck, the CIO, works from the corporate office. Each regional IT staff is run by a Technical Director. So there are eight IT centers with the Hoffman Estates operation doing corporate support as well as regional operations. Anita Lotta-Help is the Technical Director in Hoffman Estates. You work for Anita. The IT centers are connected by using AT&T as the service provider (currently leased line T1 from Corporate into the Regionals and SDSL from Regionals into the stores. HQ also has an Internet connection and a separate connection for their web server (also with AT&T, both T1 speeds). AT&T also provides the voice links. The Regionals and stores do not have Internet connectivity except through HQ. TRU also uses RackSpace for offline archival storage. Each of the 200 stores is able to tie into the RackSpace service (t

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