Introduction IKEA is a secretly held, global home items retailer which offers even pack furniture, frill, and bathroom and kitchen things in their retail stores far and wide. The organization, which spearheaded level-pack outline furniture at competitive costs, is currently the world's biggest furniture retailer. Furniture Industry Trends As the world economy is growing faster and faster in past 10 years, the furniture markets and along with it the world furniture industry has been developed fast. The traditional furniture making nations has overtaken more than 70% of the worldwide furniture market. This is feasible due to their advancement in related science and technology, established production capacity and over the top management experience. Meanwhile, developing countries like Southeast Asia, China, Mexico and Poland, with China leading the pack, with investing in their competitive advantage steadily have secured almost 30% of the global market share. In these counties the furniture industry is growing strongly and present great potential for the future. About half of the furniture produced in the world is coming from the European Union furniture industry and the production value the industry in this region is around € 82 billion. (Morley, 1999) Recognized to be a labor intensive, more than one million people are working in the furniture industry in the European reigns. Germany leads the pack as the biggest furniture-preparing nation, representing about 27% of this reign’s production. This is chased by Italy (21.6%), France (13.5%) and the UK (10.4%). IKEA Background Ingvar Kamprad established IKEA in 1943, when he was only 17. In 1947, Kamprad added furniture in his product offering and found that there was a great interest for it. He sourced furniture from producers in neighborhood woodlands with the goal that he could keep the expenses as low as possible. As the scale of business developed, Kamprad thought that it was troublesome to make distinct deals calls thus began promoting in the daily papers. In 1951, he designed a catalogue of his productions and distributed it to potential clients who were close to his store (Anon., 2010). IKEA opened its first furniture showroom in Almhult, Sweden, in 1953 where clients could see, touch, and feel IKEA's furniture before they put requests. As IKEA was offering furniture at lower price contrasted with its rivals, the rivals constrained their suppliers to cut off supplying to IKEA. In 1956 IKEA saw a great opportunity to reduce the cost in flat packing, which led to cutting down the transportation expenses. IKEA saw an open door to cut expenses by letting the clients transport and collect the items themselves. The organization was therefore able to offer furniture at around a 30% cheaper than its rivals were. In 1963, IKEA opened its first store outside of Sweden in Oslo, Norway. IKEA ventured into more European nations and before 1974; it had 10 IKEA stores in five European nations. IKEA moved its central command from Almhult to Copenhagen, Denmark, as it felt Copenhagen's focal area settled on it a superior decision to help its European extension plans (Bartlett, 2013). IKEA got to be exceedingly successful in Germany where it opened its first store in 1974. The organization understood the enormous development potential it had in Germany and extended forcefully. In 1975, IKEA entered Australia by opening a store in Sydney. It kept on growing universally by opening stores in Vancouver, Canada, Singapore .IKEA entered the US in 1985 by opening a store in Philadelphia.. By the year 1990, IKEA had 89 stores in 21 nations. Alongside worldwide development through its stores, IKEA likewise extended the source of supply to countries like China. In its initial days, IKEA sourced the majority of its products from Eastern Europe yet as it extended its business, its reliance on Eastern Europe descended to a certain degree. In the 1970s, around 25% of its supplies were from Eastern Europe. In 1991, IKEA began a furniture fabricating subsidiary, Swedwood, to fabricate wooden furniture and components. MISSION IKEA has a reasonable mission: offering an extensive variety of furniture and frill at a sensible value so most individuals can purchase them. By offering an extensive variety of assortment the essential word is usefulness, buyers can discover everything under one top. That is the reason you can discover everything at IKEA. (IKEA, 2011) VISION To make a better ordinary life for the many individuals' puts this worry at the heart of the business The business theory of IKEA can be best represent in 3 objectives • To make an exceptionally proficient sales division. • Providing plans for home outfitting. • To serve the costumers as good as they are served by a furnishing shop. WHAT IS MANAGING STRATEGY Strategic management is the craft, science and specialty of detailing, executing and assessing cross-useful choices that will empower an association to