Based on different experts in connection to Market Based Management, its essence is to create a dimension that will help the business to be successful in diverse ways. This aspect has led several organizations to grow and focus on the issue of treating their employees effectively and motivated so that they can increase on their output. According to Koch, Market Based Management focuses on several aspects within the organization including the culture, philosophy, values, strategy improvement, and business breakdown, among other relevant elements (Koch, 2007).   Thus, it also operates closely with business leaders to comprehend fully the organizational capabilities and build up training approaches as well as assist and instruct courses to achieve the required specific business needs.  In addition, through focusing on the aspect of employee's notion, it focuses several theories which are effective in motivating employees. For instance, incentive theory advocates that people in an organization are simply motivated to do things much better because of external rewards and this help to improve the general quality of the work as it is performed. For example, employees in an organization can be simply motivated to perform his or her role much better or go to work everyday based on the monetary reward. Behavioral learning perceptions such as involvement and reinforcement also are attributed to be a significant role in this theory of motivation Market Based Management has been attributed to help in enabling the organization to basically succeed in both long-term and short-term and this is through effectively applying the fundamental principles that enables them to operate in a free environment to excess. Different experts have identified that it upholds the values which pertain in the organization and which are very significant for both the employees and employers. For instance, the property rights, growing organization, free speech and also progress which is equally important. This does not only help those in the organization but also the people around which help the organization to grow as well as fostering a healthy and growing busin