The advertisement I chose comes from the eyewear company Oogmerk. It is a relatively simple looking ad although it is jam packed with social and cultural stereotypes. The picture is a drawing of the same woman against a basic tan background. The lady of the right does not have glasses on and the one of the left is wearing her Oogmerk glasses. Something else I found worth taking into consideration was that the woman pictured had a very low strapped dress revealing much cleavage. Under the glasses-less picture, text is written in script “Easy”, on the opposite picture with glasses reads “Hard”. Lastly, in the bottom right hand corner is the company’s name again and the words, “Get the respect you deserve”. This ad seemed troubling to me because it took an actual medical condition, lack of clear vision, and twisted it into a need for a product to improve your image that will make you look better. The ad is not meant to be taken literally but the underlying messages and sexual connotations are irresponsibly represented. The meaning of the ad goes along with Berger’s analysis on gender, where women are judged, evaluated, and desired by what they look like. The “easy” and “hard” descriptions highlight this idea. The ad is essentially saying that a woman wearing their company’s glasses are so much more sophisticated than if you don’t. Additionally if you don’t, you’ll appear as “easy”, to get picked up by a man, which is the assumed message. This idea being put out in consumer’s minds is highly problematic and has played itself out in our society already. Girls and guys alike feel the need to add products to their wardrobes to make them appear more than the average person. Based on personal experiences, I believe we have all seen instances of these. More closely related to this add, there has absolutely been some level of a fascination with eye wear recently as non-prescription, non-vision-enhancing glasses that merely have a piece of plastic or glass are being worn for its look. If one feels the need to accessorize in this fashion that is more than fine, but when it begins to be used as a tool for sexual sophistication, we must realize we are furthering a stereotype against woman