James T. Hamilton introduces us to the effect of the media in the government. He begins to explain by putting it into simpler terms by defining it as the "fourth branch of government.  He indicates the importance of the market on the media, although it goes unconsidered by journalists. Moreover, supply and demand is a crucial factor for all producers and editors. Exigency needs to be taken into consideration; why should we care? The motivation for regarding this issue is the argument Hamilton poses, since 1970, the shift in news coverage went from an importance "on what people want to know and away from information that they may need as voters  (Hamilton 670). That is to say, the media now shares more information that appeals to the people and may seize the attention of the audience rather than factual and beneficial information. Economic dynamics is an attribute towards the shift in news coverage. One of the three aspects Hamilton explains in his article is the advancement in technology. In our historic timeline, we learned about the invention of the first radio, to TV, to Internet, and further advancements leading to present day. Hamilton places a focus on the growth of the average number of channels viewed weekly per household. Cable channels have their own intended audience thus each channel has a main focus on the way they deliver their news and the content. From my own observations, my father, who classifies himself as a republican, only watches FOX News Channel because it appeals to the conservative parties and ideas rather than the progressive. It is also understood that audience highly impacts the way you deliver information. Furthermore, one example he expands on is that of George Will. He describes, "print George Will,  as an author with great use of longer, more educated language as opposed to "television George Will  that fluctuates his expressions for the sake of appealing to the entertainment aspect of his career. Afterward, Hamilton turns over his focus from television onto the ˜spread' of the Internet. Since rivalry amongst websites for attention is increasing daily, nearly all information is free of cost. Due to the fact that news sources are easily accessible, there is a loss of credibility. In a sense, you can stumble upon a website that may not have been previously investigated therefore inquiring inaccurate information. False information can easily spread quickly since journalists may unintentionally add misleading information to their pieces. For instance, Wikipedia is a world renown website which provides us