American Dream. A dream? A reality? Who can have it? Who wants it? Everyone wants what America has to offer-a wonderful family, fruitful life, and the promise of fame and fortune. The American Dream- what every person dreams of: a great job, a luxurious car, a big house, a wonderful marriage, and an exciting vacation to take the family one once a year. What will happen when it’s not attainable? What will you do when you continuously try, but can’t get that great job, or that luxurious car? What happens when all your friends have that house and marriage, but you don’t? Instead, all you can do is hope for that magical dream to happen to you. Maybe you grew up with a silver spoon in your mouth from a well off family that gave you every opportunity so you didn’t have to be concerned about your future. On the other hand, maybe you grew up deprived of that spoon for example, some people may have grown into a small town, or in poverty. If that’s the case most of these parents can’t offer their children those same wonderful opportunities. The Purpose of this paper is to investigate the idea of the great “American Dream” and how it can become so great of a need and what people are willing to do to obtain it. The mass advertising that contributes to this desire is relentless, yet successful. The constant barrage of tantalizing material goods, dream vacations, and fairytale marriages all promising the world to all that want it. If you just come and work hard you can have it all is the notion, but is it attainable or unattainable? Who doesn’t want to own their own home on an ideal pick of land? This advertisement appeals to that sense of desire to anyone who sees. One of the great American Dreams is to own a beautiful home on a big piece of land surrounded by a white picket fence next to a lake. This ad portraying a beautiful home for sale was intended for a family audience. When the targeted audience sees this ad it raises