According to Frog-Dog.com, large corporations generally spend 10-20% of their revenue on marketing. Advertising is a large portion of marketing and is essential to maximize profits. For that reason, every ad must provide the most information possible in a clear and engaging manner. First, the target audience must be known, and then the ad can be molded to appeal to the readers. For example, if a car company were to place an ad in GQ magazine and an ad in Parents magazine, the ads would be designed for two different audiences. The majority of GQ readers are single males with high annual income. Therefore, the ad may use luxury or power as a strategy to sell the car. The majority of Parents readers, however, are middle-aged mothers; this ad would likely use health or safety as a selling point. The ideal Cosmopolitan reader is a woman between the ages of 18 and 40 and interested in beauty (both environmental and physical), fashion, and sex/dating. The Paul Mitchell ad placed in the September 2014 issue of Cosmopolitan has been tailored for the readers by appealing to the desire to help save the environment, and the desire to be sexy. First, the advertisement appeals to the reader's desire to be eco-friendly. Instantly, the reader is drawn to the beauty of the Redwood forest. There are many tall trees, which are said to be a symbol of strength, cleansing, and protection. Paul Mitchell hair products also claim to provide cleansing, strength, and protection for hair and purchasing the products provides the same to forests around the world. Seeing the trees has the reader thinking about helping the environment and their hair at the same time. At the bottom left corner the reader sees a quote from John Paul DeJoria that states, "Years ago, while visiting Oregon's Elk River, I learned that most of the forest would be clear cut ¦ and I immediately jumped in to help save it. Today, we proudly support Reforest'Action to protect trees around the w