Ads seems to be the primary subject matter. According to Fowles', people have a number of needs that appeal to their personality. "There are assumptions about personality underlying advertisers' efforts to communicate via assumptions have stood the test, they still need to be aired out.  Individuals, is likely to walk around with a range of unsuccessful urges and motives floating around in their minds. "Lust, ambition, tenderness, and vulnerabilities that are constantly popping up, seeking resolution." These preferred viewers for the ad is both young males and females, also for men that have ugly wives or Horney old men that never get no sex at home. However, the setting of the commercial takes place on a beach near the ocean with Nina Agdal in her swimsuit laying on a teal color towel in the sand, apparently in connection to the item being promoted, a healthy grilled fish sandwich. Hardee's is a pretty usual, fast-food restaurant that most of our country associates with obesity and unhealthiness as the current cultural preference is trending towards healthier, natural food options. The purpose is the model characterized in the advertisement is a white female, likely to be in her twenties. This leads society to believe that the advertisement is put toward young, white fit guys. A group of overweight individuals, children, other females and elderly people are not represented in the commercial, probably because they are not as profitable as the young, lustful crowd would be. The advertisements need to satisfy curiosity through the visually appealing display of the supermodel erotically eating the sandwich while turning the camera view to show all parts of the supermodels body and her laying on her teal beach towel in the sand while she removes her bikini top, so the viewers will have the need for sex. This need for sex as it plays with the crowd's emotions, namely lust. Sexually driven emotions are among the strongest of an individual