In this paper, I am going to examine an episode from the seventh season of "Keeping up with the Kardashians  created by Ryan Seacrest and Eliot Goldberg. There are six main characters that I will concentrate on: Kris and Bruce Jenner, Kim, Khloe, Kourtney and Rob Kardashian. The main purpose of this paper will be to decode the representation of gender roles and sexuality depicted in episodes fourteen and fifteen. I am going to use a textual analysis, which is the "formalist analysis of critique of how culture meanings convey specific ideologies of race, gender, class and sexuality, and other ideological dimensions  (Kellner, 2009, 12). I will relate it to power relations among gender roles, work ethic as well as dialogue between the main characters. The goal of this paper is to analyze and expose the images represented in the show, such as a) sexuality of the female role; and b) powerless position of male characters in the decision making process of the television series. It is nearly impossible to turn on the television, go to the movies, or browse through popular magazines without encountering sexualized images of women. The popular television series Keeping up with the Kardashians features young women and highlights their sexualized behavior as empowering and positive. The more sexual they behave, the more they are rewarded in the form of attention, material rewards, and monetary success. This is one of the dominant forms of sexual agency available to women on popular reality TV shows. According to Benshoff and Griffon, "Sexuality is referred to sexual behavior- the condition of being sexual. (Benshoff & Griffon, 2004, 293) It is directly connected to aspects of sex and gender. Throughout the season, and more precisely in episodes fourteen and fifteen, the roles of the main characters have not changed much from previous seasons. Kris Jenner appears as an overbearing matriarch to her children with her late first husband Robert Kardashian (famous as one of O.J. Simpson's attorneys). Daughter Kim is framed as the uptight perfectionist, Khloe as the irrelevant funny sister, and Kourtney, the laid-back sibling who is a new mother with an alcoholic boyfriend. Rob has a storyline in which he struggles to break out of his character as a lazy, aimless brother who lives off of his sisters. Like Rob, Bruce Jenner is the doddering, powerless father and stepfather whom the fam