America's lust for instant gratification allows us to be easily influenced by advertisements. America has always had the mindset of “the sooner the better,” we don’t want to wait for what we want. Weight loss programs have taken advantage of the ignorance that surrounds the popular market. Everyday consumers are bombarded with advertisements of products like Hydroxycut, or Sensa, or Slimfast; these are all products that promise you the ideal body you have always wanted, but are really just another scam thrown at gullible consumers. The diet industry has made a fortune of the past few years, raking in upwards of $60 billion dollars in 2013 alone (http://money.usnews.com). Being healthy is more than just taking a pill and America seems to be aloof to that realization. Before talking about plans to change the attitude, we need to understand why the attitude is there. America is ran off of aesthetics, and with an obesity rate at 34.9% or seventy eight million citizens, it’s no wonder people are looking for an easy way out (cdc.gov). Medical expenses for an obese patient are an average of $1,429 more than a patient at a healthy weight. On top of the medical expenses, diet pills are cluttering up their hands and emptying their wallets. For $20 a month, you can get a gym membership, and for another $60 a week you could buy enough whole foods to make a week’s worth of meals. That sounds like a much better deal than emptying your wallet over some pills that are not worth it, and doctor visits that don’t need to happen. “Diet pills make a lot of false or misleading claims about their effectiveness, namely that you can shave a lot of pounds off your frame without exercising or eating a variety of healthy foods” (Dr. Heidi Blanck, Livestrong.com). Diet pills are not only unreliable, they can be seriously dangerous to your health as well. Diet pills can be illegally imported from other countries and can contain narcotics s