A teenager is anyone between the ages of thirteen to nineteen. This population is the period where all people undergo adolescence, which is a period full of conflicting emotions. During this period, the body is actively producing hormones to support the robust physical growth. During this period, teenagers are likely to try alcohol mostly due to peer pleasure. In a recent study conducted by Substance Abuse and Mental Health Services, more than half the young people between ages twelve to twenty have tasted alcohol (Abbey, 2003). The legal drinking age in the United States is above twenty-one years. Apart from being illegal, underage drinking has other effects some that affect underage drinkers permanently. The aim of this campaign is to help teenagers understand the effects of underage drinking. Perception of underage drinking among teenagers is a heroic rite of passage. According to scientific studies conducted on teenagers, the pleasure part of the brain develops earlier than the decision-making and impulse control parts. This concentrates the brains of teenagers on pleasure inducing activities despite the consequences involved. Alcohol abuse is such a pleasure among the younger generation (Abbey, 2003). Apart from the stimulating effect it has on the brain of the person taking it, it induces a form of stupor that misguides the victim. Alcohol is a favorite among the underage population due to its availability in the society, and the effect it has in comparison to other drugs is mild. Alcoholism among teenagers is becoming a malignant problem and it could have adverse effects on the population if not properly dealt with. In 2001, alcohol related deaths totalled to 3,170 among underage drinkers. In the same year, over 2.6 million harmful events related to alcohol occurred in the U.S.A. Over the period between 2001 and 2013, the rate of underage drinking has been rapidly rising, which means there are more deaths and harmful events taki