Since the introduction of the global Internet in 1990 has gone from being a means of communication for people to be over forty million users. This tremendous growth and interest in the Internet can only point great opportunities for companies and their products. Digital marketing is very innovative and novel concept in the 21st century. Through this form of products and services are promoted media using distribution channels online databases to reach consumers in a proper, meaningful, detached, and profitable manner. Digital marketing does not have any definition or specific meaning, but can be well explained with examples such as emails, online ads, pay per click, wireless text messaging, instant messaging, RSS, blogs, fax, video transmissions, podcasting, broadcasting, etc. These examples are included in the definition of digital marketing. Apart from its inclusive list, there are few traditional forms of marketing that are not included in the term of digital marketing. They include television, radio, print and billboard, since they are not instant or quick marketing forms. With these forms of marketing advertiser can not get to get an immediate response from the end consumer. Traditional forms of marketing could not give the exact number of those who responded. Perhaps, there is a small improvement has been achieved with devices like TiVo recording statistics as website, but being the desirable result has not won. However, this is made possible with the introduction of digital marketing. Digital marketing is changing the way businesses are able to get your product to the consumer. It is allowing distribution channels to reach them are shorter. The traditional distribution channels consist of the product, the producer, wholesaler, retailer and consumer. This means that first there is a product, as there is also a producer who is responsible for manufacturing. The product is generally produced in mass quantities. Hence, the wholesale