In today’s world, beauty is a big subject. We might set goals in our lives, such as being successful, go to college, get a good job, but we might be forgetting about the most important of all, which is to look good, because sometimes we attribute positive qualities to good looking people. Many people, when they first meet someone, they take a close look to how that person is dressed, and based on that they judge their personality. Society has many requirements on the way a person look; affect their personality and capability according to our standards. When saying the word beauty, a skinny, symmetrical face, tan, long hair, perfect smile girl, or a tall, muscular, perfect smile men, comes to mind, and we might associate that by thinking that other than beauty, they have many other good qualities, in which set them in a position of a perfect person. Examples of those good qualities would be more intelligent, sensitive, interesting, competent, kind, and others, and those expectations for an attractive person can serve as a self-fulfilling prophesy (vocabulary) according to Bradley Wright from the article “The beautiful people” (Wright, Parag.4). When you look at advertisements on TV, magazines, and billboards, we would always see pretty people doing the advertisements; why is that? We automatically associate the pretty person, with the product being good, because we associate the product with good qualities. According to the article “The never- Ending Beauty Shift”, Rydzewski says that the clothes we wear and the ways in which we wear them are seen as a personal choice, rooted in the idea of self-[removed]vocabulary)(Rydzewski, Parag. 2). We express our selves, by not only our personalities, but also how we dress, and we end up on a stage being judged by our impression management (vocabulary), where we may have multiple audiences for whom we are performing at once (Sternheimer, Parag.4). As we see very often, when companies a