Ambuja Cements Limited is India’s leading cement manufacturing company and has been in the business for the past 25 years. It was previously know as Gujarat Ambuja Cement Limited, as the company was originally started and based in Gujarat. The company’s main and principle activity is to market and manufacture cement feeding both domestic and international markets. It was founded in the year 1986 by Suresh Neotia and N.S.Sekhsaria. Ambuja Cements Limited is a part of a global conglomerate Holcim. Global cement major Holcim acquired management control of Ambuja in the year 2006. The cement industry is literally the building block of a nation or country, this shows that Ambuja plays a vital role in the development of the nation. Ambuja cements has been a fast growing and has gone to become one of the major players in the country cement industry. Ambuja cements is a very well established brand in the country for OPC which is Ordinary Portland Cement and PPC which is Pozzolana Portland Cement and supplies these products all across India. Ambuja has showed significant growth in the past decade and has a cement capacity of over 27.25 million tons the company has five integrated cement manufacturing plants and grinding units spread across india. Ambuja cements is the first Indian cement company to build its own private port with four terminals along the west coast of India in order to carry out cost effective and cleaner shipments of bulk cement to its customer across the world. Ambuja cements current advertising strategy Ambuja cements is one of India’s leading cement manufacturing companies and has a very large market share. Amubuja cements is a huge brand and hence they spend large amounts of money in advertising their product over the years have come up numerous advertisements showing the quality and strenght of the cement. And this has helped in building the brand, the current strategy of ambuja cements in India is to reach out to the masses and the general public not only the builders and the government sector they want even the household sector to acquire their product directly from stores and retailers. The ad is targeted to the general masses as they want to supply their product or make their product available to the general public not only builders contractors and government sector. The current advertisement shows how two bothers living right next to each other have a fight and decide to build a wall between their houses so that they do not have to cross each others paths. After a number of years they start to miss each others company and realised how stupid their fight was and decide to break the wall down which separates the two houses they try evrything first they try and break the wall using long wooden logs and hammers but they cant break it then they decide to b