1990s is the formalization of new media theory. The accelerated diffusion of digital media from telecommunications and information technology sectors in the 1990s has led media and communication studies to be defined by objects of investigation. New forms of media demand exploration in their own right at the same time as the remediation of traditional media becomes open to investigation. According to Wikipedia (2014), writers and philosophers such as Marshall McLuhan were instrumental in the development of media theory during this period. Now, his famous declaration in Understanding Media: The Extensions of Man (1964) that "the medium is the message  drew attention to the too often ignored influence media and technology themselves, rather than their :content,  have on humans' experience of the world and on society broadly. Until the 1980s media relied primarily upon print and analog broadcast models, such as those of television and radio. The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital technologies, such as the Internet and video games. However, these examples are only a small representation of new media. The use of digital computers has transformed the remaining ˜old' media, as suggested by the advent of digital television and online publications. Even traditional media forms such as the printing press have been transformed through the application of technologies such as image manipulation software like Adobe Photoshop and desktop publishing tools. 2. NEW MEDIA UNDER PERSPECTIVE OLD MEDIA. Before new media existed, the old media or legacy media like cable television, radio, movies, and music studios, and most print publications such as newspapers, magazines and books are traditional means of communication and expression. McLuhan,'s formulations in the 1950s were to become prophetic for Internet Utopians in the 1990s, who proclaimed that McLuhan's time had finally arrived with the inception of instantaneous information provided by the Internet. The editors of Wired magazine went so far as to say that McLuhan was wired long before the editors of Wired magazine were born. However, despite attempts to reclaim McLuhan for Internet studies, there are little in McLuhan's work that deals with the kind of revolution in electronic media that is claimed by new media theorists today, a revolution which is the shift