Sports are defined as a physical activity in which bodily exertion and skill are used either as individuals or as teams in order to compete against others for entertainment purposes. To most people in American society, sports are seen as raw, unscripted drama. That is why the ever-increasing popularity of sports is closely correlated to the rising demand in television broadcasting. This relationship has been monetarily beneficial for the industry, but has subsequently had negative effects on the viewers. Moreover, Rada and Wulfemeyer (2005) stated that in our current marketplace, the relationship between sports and broadcasting was one of the most valuable. Television broadcasting is a known form of mass media – a type of communication that is used to reach a broad audience. Due to the fact that television is such a widely used media outlet, it has a very large effect on the people who watch it. For instance, a common misconception amongst the American people is that everything reported on the news is proven fact. This is why, according to McGarry (2005) often times, viewers’ perception of athletes based on their race or gender, can be negatively influenced. Furthermore, the media can distort the truth and reaffirm stereotypes within society. Sharma (2010) stated that, “in order to deepen our understanding of cultural values embedded in sport and to explore current values and power structures, we must study the potential effect of mass media on our beliefs.” The people and content that influence an individual can be a by-product of sports broadcasting. Such socialization would include learning the customs, attitudes, and values embedded within our society. When inaccurate gender and racial stereotypes are reflected in the customs, attitudes, and values we learn, then the media is essentially reaffirming these stereotypes into society. The media’s influence, specifically regarding television, makes it so that any stereotypes hidden within the message content can be viewed over and over again. This repetition has allowed members of society to adopt these stereotypes as their own beliefs. Over the course of history, women have faced adversity in all aspects of life. It is no secret that women are paid less for the same work as men: just like it is no secret that males dominate professional sports. For years, sports have been seen as a man’s profession, while women are expected to be bystanders. However, in 1972, Title IX of the Education Amendment stated that, “no person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or act