ABSTRACT This paper is focused around the BMW Company. It will discuss the fundamental business ideas/strategies and procedures that the organization takes to be in the existing market and contend with the other outstanding corporations. The report will additionally give the reader an opportunity to know the procedures and strategies of a car industry and will also focus on the inner and outside environment of motors. This report had been broken down into a few diverse classes to make it simple for any student or reader to comprehend. In the cutting edge situation, automobiles take on a vital part in forming individuals' life through the status that is connected with it. This thorough investigation or analysis is about BMW Corporation, which is a global brand and more dominant in European market. The company is intending to keep up impressive quality, expanding productivity and assembling more modest autos. The report covers the association's inward and outside ecological difficulties; examination of its capability to succeed and the feasible reasons that will challenge the firm in the future. The contemporary and classic models, tools and concept used in planning and marketing strategy includes; PESTEL analysis, SWOT analysis, value chain analysis, industry life cycle, cycle of competition, and Porter’s Five Forces (Zou & Cavusgil, 2002). Overview of BMW BMW is a German organization which began in the year 1910 in the city of Munich. It started making aircraft in those days before the world war. It was however compelled to stop the assembling of flying machine motors then moved into motorbikes and gradually developed into the car division and had turned into one of the incredibly famous automobile brands. BMW is an acronym for Bavarian Motor Works (English) and Bayerische Motoren Werke AG (German). Literature Review Environmental Analysis The main reason for conducting an environmental analysis to determine the future prospects of BMW as it plans to sale its new brand “BMW Brilliant” to the market and it relations to the environment. For the case of the study a PESTEL analysis will be used to analyze economic, political, social, and technological factors that affect both the internal and macro-environment of BMW (Martinez et al., 2011). PESTEL analysis As indicated by Thomas (2007), when companies or corporations experience various changes in a multidimensional nature thereof, it is hard to know the outside environment and its uneven impact on the company's techniques/strategies. Such a circumstance would call for situation segmentation to be led so as to empower projection of the corporation's future nature's domain. PESTEL (Political, financial, social, Technological, Environmental and Legal) analysis consequently brings up the key drivers of progress that can effectively foresee the business nature's domain. PESTEL accommodated the examination of an organization nature (Hejiden, 2006). Political factor Political elements include the presumable government administrative measures, laws and limitations that influence the market by and large. In the automobile business, the presumable variables include: The rules and regulations that had influenced the automobile business touched on the ecological practices that were anticipated from any auto industry. Subsequently, all car producers were obliged to be thoughtful of nature's domain amid their assembling courses of action. With respect to the political issues; regulations and laws are highly affecting the automotive industry. In the European countries as well as in the United States, increasing restrictions aimed at protecting the environment from pollution and other issues are being applied. Due to this, BMW as a company has produced hybrid automobiles such as “Brilliant” that does not poses any environmental tension such as pollution (Choi & Oh, 2010). Government Policies Foreign government tax laws and policies also influence the automobile business. Accomplishment of a company in the global business sector is controlled by the credible remote approaches (Hill, 2008). Commercial components involve extensive monetary development, business status in a particular industry. Financial elements for the automobile business are increasing in revenue in advertising/marketing and new product design that was as a result of the surplus generation of autos provoked withholding of income despite the fact that supply was higher than the interest. In UK, for example, 85% excess capacity in 2004 froze 1.3 billion euro in the motor business. Poor performance of the Euro diminishing exchange rate has incredibly influenced automobile producers in Europe. This also had an effect as a result of the worldwide increase in GDP from 2.2% to 3.2% in 2008 and considerable monetary downturn in the US economy in 2008. Emergence of developing economic states Social components incorporate social and demographic changes in the worldwide market particularly on the