“I’m loving it.” (McDonalds) The familiar slogan of McDonalds is a catchy phrase that is heard by billions. Billions of children have spent their money on Happy Meals which include toys. Numerous adults have been sucked into buying products off of the Dollar and Extra Value Menus. McDonalds has profited off of the spending habits of billions. How do billions know about McDonalds? Advertising is a lucrative form of persuading people to buy products and services. It is a multi-billion dollar industry. Our economy is dependent on consumer spending to stimulate the economy. Advertising is a way for corporations to market their products in the best way. Thus advertising can be categorized into three categories: print, TV, and internet. Print media is the best way to advertise products and services. Ads will be in popular newspapers, books and magazines. This is the most comprehensive way of reaching the target market population. Even in the height of the technological era not everyone owns a computer or laptop. Print media is designed to advertise products and services that will catch the eyes of an avid reader. Print media is notably marketed at kiosks, newsstands, and booths. Magazines are generally marketed at convenience stores and supermarkets. Notable publications include: The Los Angeles Times, The New York Times, and Wall Street Journal, USA TODAY. (Top 100 Newspapers in the United States) Each publication has a demographic audience it needs to persuade to buy its goods and services. The Los Angeles Times is designed to target the 16 million residents of the Los Angeles metropolitan area. (“Metropolitan Areas with population of 5,000,000 or more”) However not all 16 million residents are going to read the Los Angeles Times. Professionals such as lawyers are more likely to read the LA Times than a 14 year old. Newspapers are an excellent way for merchants to market their goods and services. For instance, Wal-Mart can buy advertising space and show what is on