In 1948, in California, the first McDonalds Restaurant was opened. Many innovations allowed McDonald get their objectives, as they are; provide a fast service, quality products at good price. Currently, McDonalds is the most important company in the world and well known food. Some of the most interesting facts are 26,000 establishments worldwide; they sell around 14 billion meals a year, open five stores per day, sell 145 burgers per second and have over a million and a half employees. These are all the most relevant data that the company McDonald1 Creating the Happy Meal was one of the great achievements of the company. In 1970, the company was trying to capture the attention of people and also of children for a wider market. Studies claimed that focus on food for children also would be a great idea. The creation of the Happy Meal got it. The Happy Meal consisted of a combination of suitable and sufficient food for children included a toy that could be included in your collection, as advertised weekly. In 1993, McDonalds had already sold over 100 billion hamburgers worldwide. McDonalds is currently in 118 countries and serving more than 68 million customers each day, it operates also more than 35,000 restaurants located throughout the world territory. Market strategies consists of analyzing the market situation to, find the main factors, objectives and compensation of market demand. For that, every company must create a striking offer or plan to accelerate its business development. The Strategies followed by McDonalds are in the product, instead of the restaurant, price of its products, promotions, and, last but not least, people. Respect to the product, they include McDonalds specific aspects of their service and products like packaging, appearance and convenience. The company is in constant improvement of its products and services, according to the desires and tastes of its consumers. An example was the elimination of beef, lamb a