?INTRODUCTION Communication is the process of conveying information through written, verbal and nonverbal processes (lecture notes). It is where the connection between the sender and the recipient of the message is more important than the message transmitted. It is a continuous process of translating and negotiating thoughts, ideas, knowledge and feelings. In an organization, management is divided into different functions such as planning, organizing, leading and controlling inside and outside the company. All of these responsibilities demands communication. Communicating effectively with employees and clients helps the firm to achieve a more dynamic, profitable and satisfying corporation. According to Jim Lukaszewski in 2006, “The greatest continuing area of weakness in management practice is the human dimension. In good times or bad, there seems to be little real understanding of the relationships between managers, among employees, and interactions between the two. When there are problems, everyone acknowledges that the cause often is a communication problem.” (Moyer, n.d.) Mirroring society’s interconnectedness, many organizations have become similar to flexible webs; where connections among organizational actors, such as employees, customers, suppliers just to name a few, transcend geographical and political boundaries (Maria O., 2013). For managers to achieve its goals for the company, he or she should delegate each staff to a certain job and explain to him or her the result you want to achieve, establish real deadlines then maintain the communication by follow ups. Building up good communication skills within an organization will likely to have good customer service or good communication with the clients. It is important that the manager and its staffs maintain good communication with its client by building rapport from the start of the negotiation. It stresses continuous improvement of product quality and service delivery while taking into cognizance the reality that in order to achieve this goal, employee relations needs to be equally addressed as the customer cannot get the satisfactory service delivery from ill-motivated employees (Lewis, 2004) COMMUNICATION MANAGEMENT The skill to communicate has always been essential for every individual. It is what every human being learns, clearly and essentially. Now, it has gone on to becoming an organizational skill, differentiating successful organizations from the others. Nevertheless, how does something as simple, pervasive and harmless communication cause the downfall of an organization? Managing communication involves collaboration and a strategic approach. It needs to be in form of listening to the people around you and your customers to find out what they want and need and how what you are doing is communicated to them. Excellent communication strategies need to hang off the values, ideals and visions of the company and at all times encourage two way stream of communication – listening as much as talking. According to Angela M., a first-rate communicator is someone who can convince others, organize ideas, listen carefully, understand, and restate messages. (Murdough, 2002). Effective communication promotes a business’s relationship with its clients and teamwork, two things that are vital to any business’s success. A manager, who wants to grow his business or even maintain what he has, must always remember that he is the primary example for all in the business to follow. It is important that communication with staff does not only happen because they’ve done something wrong, managers should also communicate with them