Assignment Choose one of the management processes encountered during the course: Starting, Organizing, Planning and Changing. Select a business organization of your choice and explain how and how well it undertakes your chosen process. Response Planning is one of the four management processes, and it is a process of setting objectives or goals for a task. The purpose of setting targets are to help people to have a clear direction, and motivation to work towards the goal, it also allow people to have strategic capability, and they may also have more control over the task as they would be able to measure the progression against the goals. (Essentials of Management, David Boddy,2012). Swot analyses are always used in order to explore the business environment. SWOT stands for Strength, Weakness, Opportunities and Threats. Strength is the companies positive aspects, which gives the company an advantage in certain area within the market. Weaknesses are the opposite and show the company negative aspect in the market and usually needed to take action to minimize the effect. Opportunities are the favorable conditions and are affected by the change of external condition, and this give companies chances to develop old product or in introduce a new product to the market. Threats are the downside of opportunities, an example would be a competitor launching a new product to the market and could hinder the market share of the organization, in response they have to have plans and prepare for the threats. (Management & Organizational behavior, Laure J. Mullins, tenth edition, 2013). Unilever have been chosen to being analyzed. There are several weaknesses for unilever, the organization itself is not a retailer, so it has to rely on supermarkets to sell their product, for example in the EU area these retailer are introducing their own money saving brand of the range of ice cream, this is a weakness as it hinders unilevers revenue as being the worlds largest manufacturer of ice cream. (Jenny Wiggins,