This is an advertisement for McDonald’s. At the top it has a little girl wearing a pink leotard, a fluffy tutu, and a crown holding a kid’s meal box with a smiley face on it from McDonald’s, and she looks like she is running to her mom who is also holding a McDonald’s bag. There is a square that reads what her mom is thinking. She is describing her experience at McDonald’s with her daughter after her first ballet recital. At the bottom shows what each of them ate at McDonald’s. This McDonald’s ad uses many different propaganda techniques. One technique this ad uses is glittering generalities. Glittering generalities are descriptive words to make things sound better. The ad used words such as “munching”, “fresh”, and “warm”, instead of “eating” and “clean”. This technique strives to make us approve and accept without proof and evidence (Delwiche, Glittering Generalities). Using glittering generalities make things more appealing. Another technique this ad uses is transfer. The type of transfer is testimonial. Transfer uses topics that are not necessarily related to the product to catch your attention. The mother shares her experience of eating McDonald’s with her daughter. This ad shows that this was the little girl’s first ballet recital. For all parents watching their child perform makes them feel proud. Especially when it is their first time. The mother said that going to the ballet recital and eating McDonald’s afterwards was one of the best days of her life. The ad tries to make you connect dancing with eating McDonald’s. Transfer connects one thing to try to make you like something else. Also this McDonald’s ad uses emotional appeal. Emotional appeal persuades, using different emotions. The event retold in this story incites happy memories. The ad shows love and compassions with the mother and daughter’s relationship. This technique makes you forget about the bad things about the prod