It is said that we live in a time where our “online time” is increasing vastly and our offline time is falling. Since the Internet 2.0 has become our ‘second world’ in some ways, we are more and more focused on our online appearance. The topic of self-branding is increasingly becoming more important. There are many reasons why humans have become more engaged with promoting and marketing their self as a brand. For some, motivation comes from idols that have a certain appearance but for others self-branding is a way of standing out of the crowd. I will begin by looking at some of the most common reasons for self-branding supported by some relevant examples. When researching I wondered when do we start becoming aware of our self-brand? When we are younger we aren’t confronted with the question “Who Am I?” as much, but when we grow older there comes a time when it is expected of us to know who we are and what be believe in. For some this question is quite frightening as it is not easy to answer. However once you become a teenager and you are introduced to social media platforms such as YouTube, Twitter, Facebook, Instagram, Tumblr you realize that whatever you post or write online will be seen and judged by others. Younger users commonly have idols they look up, from whom they get inspiration from, on how to behave, speak, look and even what to believe in. Nevertheless once ‘being like someone else’ is not appealing anymore it is all about being authentic and finding your true self. In the text, it is mentioned that often, young users find their true selves when they are prompted to post videos, photos etc. since this is the time to be creative and authentic to try and stand out of the crowd. Obviously we are, and always will be influenced by others. By comparing ourselves to others and getting inspiration. Since it can be quite overwhelming for young individuals to judge what is all right to share publicly and what not, there are numerous blogs and self-help websites that provide advice on how to behave online. There are also numerous experts and self-help books that focus specifically on how to brand oneself. The majority of the books begin on the basis that since branding has been such a successful business strategy for corporations, it is logical to think that this business model can also be applied when crafting oneself. For example; David McNally and Karl D. Speak, the authors of “Be Your Own brand”, have a chapter titled “Becoming More of Who You Are”, in which they state: Many of the proven, successful loyalty-building ideas and tactics used by businesses in managing their brands can be brought to bear on your own personal relationships, with outstanding results. As you learn to understand and apply sensible, practical brand-development and self-management principles, you will gain tools you can us