Steve Jobs and Stephen Wozniak founded Apple Inc. on April 1st 1976. They technically started the business in their parents' garage, experimenting and building computers. As their experimentation and invention began to unfold, the two found themselves so passionate and engulfed in their work that they were selling off personal items in order to raise money for materials. Once Apple was established, the company endured many challenges, and despite facing innovative slumps and financial turmoil Apple defied the odds and maintains their position as a leader in the industry. As we assess the four functions of management: planning, organizing, leading and controlling; we find that the leadership team within Apple has set a standard that many other successful leaders have been able to follow throughout history. The leaders within Apple have proven to be determined to find success, full of vivacity, and brilliant judges of capital investments. The company was first named Apple Computer, however in 2007, they dropped "computer" to show they are moving forward with technology. Since then, Apple has expanded on the computer and created new products such as the: iPod, iPhone, and iPad. Despite the achievements, the company has had many drastic changes throughout the years as well, many of which have occurred within the company have had a great impact on the economy. Apple has been a leader in technological innovation and had fierce competition over its lifespan, yet they have maintained a high level of standards that haven't been compromised, despite challenges. 1970's In the beginning Apple produced a basic version of a personal computer that was priced much higher than any of its competitors. The first Apple computer was sold in 1975, for $666, because Wozniak liked repeating numbers. The sales from the first model generated enough revenue to enable Jobs and Wozniak to expand their design. In 1977, they introduced the Apple II, this computer included color graphics and a keyboard. It was designed to be beginner friendly and for a hobby; the first-year sales topped $3 million (Fell, n.d.). By 1978, Wozniak had fashioned a version of a floppy disk that was half of the expense of a traditional model, and twice as reliable [Owe061]. It it's first fifteen years the company primarily sold machines to teachers and students [app]. With the goal of creating products that were superior to competitors in order to bank higher profits and becoming a stronger company in comparison to others in the market. 1980's By 1980 Apple had gone public and with and with a market valuation of $1.8 billion the company flaunted the largest initial public offering since 1956 [Owe061]. In 1983 Apple felt a shift in power as John Sculley was named CEO after being recruited from Pepsi by Steve Jobs. Jobs felt that Scully had marketing and advertising skills and ideas to bring to the table based on his work in the Pepsi Company with