Snickers are the world’s top-selling candy bar. Since created in 1930, it has always been a crowd favorite. Between 2000 and 2010, Snickers was losing market share in a chocolate bar and confectionary market. But thanks to the “You’re Not You When You're Hungry” campaign, it has gotten more and more popular. Mediacom.co.uk explains the reasons for starting this new campaign by saying: "The challenge was that people simply weren’t thinking about buying Snickers when out and about. We needed to remind people why and most importantly when they can enjoy Snickers. [The thinking behind this new campaign is] we all have moments when we are not feeling ourselves-irritable, whiney, bad tempered. We would firmly place the blame for these moments at hunger’s door, positioning Snickers as the hunger-busting solution to make sure you stay on top of your game" (Par.1&2). The big idea for this campaign is to make it to where every time someone is not feeling themselves they reach for a Snickers bar. The first “You're Not You When You're Hungry” commercial broadcasted during the 2010 Super Bowl. Carole Walker, vice president of integrated marketing communications at Mars Chocolate North America, says, “There’s no better environment to introduce Snickers new advertising campaign than the Super Bowl, with its massive and truly engaged audience. The brands new advertising is funny, iconic and sure to be part of the national conversation that takes place during and after the game” (Par. 3). The commercial starts out with a group of guys playing football and then shows Mike (played by Betty White) running towards the ball. Mike (Betty) gets tackled and one of his teammates say, “Mike, you’re playing like Betty White out there!” Mike (Betty) snaps a snobby comment back and him and starts whining because he is tired. Then his girlfriend walks up and says, “Honey, eat a Snickers.” He eats it and is back to his normal self agai