A growing minority of people are subscribing to the notion that alternative healing, long considered a radical and unreliable concept in the West, is now the only option to remain healthy in the 21st century. There seems to an almost unanimous consensus within this group that we need to put less faith in the huge pharmaceutical companies, and find other avenues to remain healthy. As the number of patients diagnosed with illnesses like cholesterol, high blood pressure, chronic allergies and diabetes continue to skyrocket each year, it appears that doctors are prescribing strong doses of antibiotics as a precaution for even the smallest cough. Many patients feel that the big medical conglomerates are deceiving consumers, and that their main agenda is not to help sick people anymore, but rather to grow brands and revenue and have a tablet or pill ready for any ailment. A cynic might even say it appears to be in the medical companies’ best interest to keep people sick! Alternative medicine can be defined as any practice that is presumed to have the healing effects of medicine, but without the scientific evidence. A lot of these traditional remedies come from Asian countries, where ancestors have used them for centuries. The most well-known examples are homeopathy, traditional medicine, chiropractics, acupuncture and even faith healing. They're more affordable, don't require medical insurance and this attracts even more users to them. There has been a general trend towards a more holistic and wholesome lifestyle in the last decade. People have adapted their diet to accommodate more organic and less processed foods that are more nutritious. These foods provide better nourishment without compromising taste. A number of contemporary diets focus on consuming more and more protein and cutting out carbohydrates and sugar almost altogether. There has also been a steep hike in the demand for health supplements, and they are currently some of th