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Starbucks and Coffee Globalization

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Starbucks Corporation is an aspect of the business globalization because there are more than twenty thousand Starbucks stores in 65 countries. What's more, coffee, the main drink Starbucks serves, is also a kind of global drink that has been integrated into almost every culture. Even the Eastern Asia culture, which has the habit of drinking tea for thousands of years, is gradually accepting this novel drink. I still remember my first experience in Starbucks. Four years ago, when I was travelling to Xiamen , the biggest city in Fujian province, China, I saw the Starbucks in the first time. I bought espresso and donut in Starbucks, which is a novel food for me because I never saw that before. Two years later, Starbucks opened first store in my hometown city, Quanzhou, and I no longer have to drive for 60 miles to get food and drink from Starbucks. I gradually accept this coffee drink not just tea drink every day. Also, my friends begin to talk about Starbucks and coffee in recent years. Starbucks was treated as luxury and foreign things in 2011 in China, but now it has combined to our daily life and being treated as "cool things . In my experience, young white collar workers in China are willing to spend one third of their daily wages to drink this magic black water because it is bigger than a drink for them. Drinking Starbucks has become a kind of life style called "Starbucker" in China, standing for fashion and artistic young people. Chinese Starbucks consumers enjoy posting the photos of drinking Starbucks to the social media because it would increase their charm to some extent. By studying my case, we could foresee that the domination of Starbucks in China is a juggernaut. You should know that China is the country which have been drinking tea for thousands years! We can refer from the Starbucks' success in China that Starbucks dominate the globe just around the corner. The origins of coffee can be traced to 13th century in Eth

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