The lingerie brand "Victoria's Secret" recently created an ad campaign that sparked an outrage among women. The ad, which was designed to promote a new push-up bra called "Body," featured a set of supermodels with the slogan "The Perfect 'Body.'" Is this a problem? Yes, because all of those women look precisely identical; tall, thin, with long hair, and fair skin. Since women are naturally made in a variation of heights, weights, and skin tones, forcing the idea that there is only one prototype of beauty is unreasonable. Victoria's Secret often encourages women to be confident and love their bodies. But how can a brand advocate such a message when it only uses models that abide by society’s stereotypical depictions of beauty. The average American woman is 5'4" tall, and weighs 166 lbs. In comparison to the company’s models whose average height is 5'10" tall and weighs only 107 lbs. (Thomas). Why are these impossible standards of beauty being imposed on women? By presenting a physical appearance that is difficult to achieve and maintain, industries are assured continual growth and earnings. Marketers know they can use women and young girls’ insecurities to sell their products and services. The diet industry brought in approximately 20 billion dollars in 2012 alone, and since 2000 the total number of cosmetic procedures has risen 87 per cent over all age groups, totaling 13.8 million in 2011 (The Weight-Loss..). To keep up with the latest trends or even to simply entertain yourself you might pick up a fashion magazine, which just by reading for as little as 10 minutes can have a significant effect on your brain (Santoya) . In these teen and women's magazines, advertisements for diets and weight loss programs are 10 times more common than they are in men's magazines. These magazines also heavily use Photoshop to edit models’ bodies to make them more then and have lighter skin. For example, in a recent photo shoot for Papermag,