Throughout life, people often wonder how a small and simple idea can to turn into a massive epidemic that changes our world drastically in the snap of a finger. Many people tend to shrug it off and believe that whoever came up with an idea that becomes successful got lucky in some way in order to justify the money-making product. Although luck does play an important role in how epidemics start, there are several reasons why a simple invention is able to turn into an amazing creation. In the non-fiction, social science book, "The Tipping Point," Malcolm Gladwell explores how and why a simple idea is able to “tip” by showing little things that result in significant differences. Gladwell explains three different rules and how they turn a product into widespread phenomenon. “The Law of Few” is the first rule Gladwell talks about as he demonstrates how any kind of social epidemic is heavily dependent on people with a rare set of social gifts. He later talks about the “stickiness” factor and shows that if one is able to create a positive, memorable message with their product or idea, it will eventually turn it into something remarkable. The last rule Gladwell talks about is the “Power of Context” and how human behaviour is strongly influenced by its environment. Gladwell illustrates ideas that are facing terrible odds but explains that if the person can persevere they can overcome seemingly impossible challenges. Perseverance alone is not enough, however, as there are several rules that must be followed in order to have an idea “tip”. In today’s society there are several millionaires that have emerged because of new technological inventions that everyone wants to use. However, arguably one of the most momentous advancements that our world has seen in the past ten years is the rise of social networking. Facebook, a social network that allows people to connect with friends and family, has over one billion monthly active users as of October 2012 (Facebook.com). Mark Zuckerberg, founder of Facebook, is a Harvard drop out, making many wonder how someone like him became so successful. First, everyone needs to understand that Zuckerberg originally created this website in February of 2004 with the purpose of only being used by the students of Harvard University. He sent emails out to Harvard students to let them know about the site (Gabbay). This may have been Zuckerberg’s first step to creating a successful idea without him even knowing it. Harvard may have had the perfect students to spread this new social networking website as it is a highly regarded university that many people trust. Within the first month, membership was no longer exclusive to just Harvard and was open to other Ivy League schools. Facebook eventually spread to all colleges and universities in the USA all because of the word of mouth (Gabbay). A connector is a person who simply knows and is friends with a lot of different people. Zuckerberg could very well be a great connector and because of this he was able to tell many people to try his new website that people ended up falling in love with. Facebook still is and most likely always will be a very popular site worldwide that people use to connect with one another. Nevertheless, there were other social networking sites that were tried before and after Facebook but were unable to last. A website that was created before Facebook and MySpace, was considered to be the most popular social networking site on the web (Hammer). MySpace allowed people to add photos and blog with their friends, but was typically used by middle school students. Because of its success, Myspace overlooked the opportunity to expand to adults and college students, which was a big mistake. One of the mistakes MySpace had was that it did not reach out to adults or college students because it was doing so well (Hammer). Without reaching out to the older crowd, MySpace became a very exclusive site. Another downfall was the fact that did not anticipate ever having any competition. Furthermore, MySpace had constant, radical changes to make new designs to their