At some point in life, most people will purchase an automobile. Sometimes, in the search for a set of wheels, it’s hard to find what you are looking for. The internet, and dealership websites can make buying a car, easier. Lexus and Audi are considered the finest automobiles on the market. Their websites, provide the exact information buyers want. In fact, many specifications are shown on these two websites, so buyers can figure out which car suits their needs. Based on first impressions, the content on in Lexus’ website seems to be better than Audi’s website. First impressions, information provided, and attractors are important for buyers, visiting the website who are trying to determine which car to buy. First impressions are always important. If the website does not look professional and attractive, and if it does not function in an efficient and effective way, potential clients may be lost. Without valuable and useful information, the website may also fail to achieve its objectives. The key to good content is that it is extensive, and original. One last thing is that attractors draw individuals and business to the website. Each of these 3 criteria are presented in Lexus’ website. Looking at Lexus’ website gives you a good first impression. The buyer will understand the power, and creativity of Lexus. The page is clear and easy to understand. The front size is large enough to read. The use of the black background color is indicative of the majesty of Lexus. An important aspect of their website, is the intrigue that Lexus presents. On the other hand, Audi’s website didn’t achieve this, as it looks like a relatively normal website. The content of Lexus’ website represents the most relevant information, that a customer needs. On Audi’s website there is a lot of general information, that is unnecessary. Many attractive things are shown on Lexus’ website. First, there are special offers, and the limited time of the