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Successful Leader - Noura Al Kaabi

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Introduction Noura Al Kaabi is the Chief Executive Officer of twofour54 Media Company in Abu Dhabi. She graduated from the UAE University with a bachelor's degree in Management Information Systems. She completed the Emerging Leadership Program from London Business School. She is among Foreign Policy magazine's leading "Global Thinkers of 2013," which recognizes her achievement in developing the media industry across the UAE and the Arab World. She was one of 30 Most Influential Women in Government in 2013, and one of 100 most powerful Arab Women in 2011 and 2012. Benefit & Value The aim of this study is to see how men and women differ in their opinions about the same video of Noura Al Kaabi's communication leadership style. We will compare women's and men's attitudes towards Noura Al Kaabi's speech in different aspects such as style of delivery, emotion, logic, how organized the speech is, style of delivery and how she engages the audience Scope The limitations that we faced in this report was lack of time and few respondents, only 5 women & 3 men responded to our survey. We would have liked to have more a variety of answers from men and women about their opinions of the video we showed them. But some people just choose options without giving us examples and reasons that were asked in the questions. Methods In this report we used survey that includes 6 questions about Noura Al Kaabi's speech to help us in our study, this was shown to group of men and women to see it and analyze it. We also used an academic journal article that is listed in the references. In the appendix the questions and results of the survey will be available. Discussion and Results Women usually communicate to enhance social interactions; they do this by doing what people like. For example, using polite language, intimacy with the audience, emotions, warm and humor ( Merchant, 2012). This is why we choose Noura Alkaabi as a leader because she represents

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