CVS Caremark’s role in reinventing pharmacy through its distinctive business model couldn’t be more imperative than it is today. CVS Caremark is a leader in the pharmaceutical services industry. It was formed in 2007 as a result of the merger of the nation’s largest retail pharmacy chain, CVS, and the second largest prescription benefits manager (PBM), Caremark Rx.  CVS Caremark is the largest purchaser of prescription drugs and hence the lowest cost provider of prescription drugs in the United States. In addition, CVS/pharmacy is also among the very few drug store chains that are less than five miles of majority of the nation’s population. . (Alexander, 2012) CVS Caremark has a $120 billion enterprise; they have about 7,400 CVS/pharmacy stores; they operate one of the leading pharmacy benefit management companies in Caremark; and Minute-Clinic. Each business unit overlaps each other to provide an innovative retail pharmacy and retail clinic location that is helping to further catapult the company to a regional player to the pharmacy healthcare giant that it is today. (Alexander, 2012) CVS Caremark learned that 70% of those new customers live within two miles of CVS/pharmacy; 55% of those customers have enrolled in the automatic prescription refill program; and more than 83% have enrolled in the retailer’s Extra-Care loyalty program. Given its strong results year-to-date, the company raised and narrowed its guidance for the full year. It now expects to achieve adjusted earnings per share for 2012 in the range of $3.32 to $3.38. This is up from its previous range of $3.23 to $3.33 and up roughly 15 cents from its initial 2012 guidance of $3.15 to $3.25, which it provided in December 2011 at its Analyst Day. (Alexander, 2012) CVS Caremark has leverage itself in the frontline of healthcare. They are innovating and reinventing pharmacy. They have multiple touch points, innovative flagship patient care programs and army of more than 22,000 retail pharmacists and 1,800 nurse practitioners and physician assistants. CVS Caremark has positioned itself to be a stable company that is well-positioned to take advantage of growth opportunities in the industry. Total revenue in the pharmacy services segment rose nearly 25% in 2011, generating net revenues of $58.9 billion versus $47.1 billion in the year-ago period, but that’s just the beginning. Its client retention rate for 2012 was approximately 98%, while its book of business grew significantly. The 2012 selling season yielded more than $7 billion in net new sales, along with another $5.5 billion related to PBM contracts that came with its 2011 purchase of Universal American’s Medicare Part D business. In fact, when combining the 2011 and 2012 selling seasons with the Universal American acquisition, CVS Caremark increased its book of business by 50% compared with 2010. (Alexander, 2012) CVS-Caremark knows that their customer want to improve their quality of life and pharmacy needs. CVS-Caremark uses their CRM management system to send out surveys to their customers. They analyze the survey to find out what are their health care concerns. They find out what health care products they use and what products they can offer their customers. Through the CRM data from their customers CVS-Caremark has acquired minute-clinics. These clinics are low-cost healthcare clinics. At a Minute -Clinic location, licensed practitioners diagnose common illnesses using a set of rules-based procedures to quickly guide them through the examination and testing process. The practitioners then quickly deliver prescriptions, which often can be filled at an onsite pharmacy. Unlike with a primary care physician, appointments are not needed and wait times are significantly reduced. With operations and displays modeled after McDonald’s, including a menu of available services, the firm’s goal is to treat patients in no more than 15 minutes. Its slogan-“You're sick. We're quick. “it is prominently displayed at all of its locations. They also have found that their customers enjoy producing photos.