Introduction The purpose of this report is to study and analysis Facebook’s Internal, External environment, corporate and business strategies, market competition with help of PESTEL, SWOT, Potter’s five forces theory, VRIO analysis, TOWS matrix and many more. Facebook was started on February 4, 2004 by Mark Zuckerberg and become open for rest of the world on September 26, 2006. With the vision “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” and mission “To give people the power to share and make the world more open and connected.” http://newsroom.fb.com/company-info/ facebook took a step towards NSADAQ on May 18, 2012 and named as Facebook Inc., which is the biggest milestone in the history of Facebook. https://www.facebook.com/facebook/info?tab=page_info Facebook is mainly popular as social networking website which helps people to connect with their friends and families with its products News feeds, Timeline and Graph search. Apart from these facebook is also emerging as a major platform for creating pages (called as Facebook pages), advertising including advance advertise and other marketing activities in the leadership of key stakeholders namely Mark zuckerberg as CEO, Sheryl Sandberg as COO, David Wehner as CFO, Mr. Mike Schroepfer as VP – Engineering. External Analysis 1.1 Macro-Environmental Analysis PESTEL Analysis Political Factor Government in all countries as well as users are showing worry against data privacy which can impairment Facebook’s strategy to utilize user’s information converting into valuable advertisement. For example, German data protection official warned Facebook investors during its IPO that the social network’s operational performance is based on practices that breach European privacy rules. In addition to the legal aspects, Facebook’s users continue to regard the platform