Startups are more popular than ever thanks to the increase in crowdfunding and angel funding; however, keeping the startup going and making it successful are not that easy. Surowiecki discusses reasons why many startups eventually fail in his article, “Epic Fails of the Startup World” (2014, May 19). While trying to avoid failure we often make bigger mistakes like spending to much on a product or services. We might even overlook something really small that may come back in a bigger mess then what it was when we first saw it. It is all about taking the correct steps to fix a mistake or shortcoming to avoid failure. While entrepreneurs spend a lot of effort trying to avoid failure, sometimes the lessons one learns from those missteps can be invaluable. I'm not saying business owners should actively pursue failures. But when they happen, you can come away wiser, stronger and ultimately more profitable. In the second article I found out that if you are making a lot of mistakes and not stopping to see why you are failing you are more likely to close the doors to your business before you even give it a chance to succeed. The young entrepreneurs who launched Greenbulb LLC, an electronic cigarette company, had so much failure that they almost closed the doors on their business. What they did instead of closing the door was that they took some time to reflect on where and why the business was failing. It didn’t take long for them to figure out why. The reasons they were failing are way too many to list. They had several of the obvious financial reasons, but not enough personal devoted time to the business, and to top it off inadequate research. After they took a look at why the business was failing, they turned it all around and opened a business bank account and made the business number one priority. The company, based in Wayne, New Jersey, is now selling its product through its greentipusa.com website and sales reps around the country.