The usage of cigarettes is not only dangerous to the user’s health, but they are also extremely addictive. The government recently launched a tobacco prevention campaign called “The Real Cost," which mainly targets the at-risk youth population. One of the commercials in this campaign is called “Your Teeth." This rhetoric does an outstanding job of capturing the attention of anyone who sees it on either the T.V. or the Internet through the use of grotesque imagery. There are several goals of this piece of rhetoric. The main goal is to eliminate the usage of cigarettes in our country. The FDA hopes to deter at-risk youth between the ages of “12-17 who are open to smoking or already experimenting with cigarettes” (Real Cost: Campaign Overview). By limiting the number of kids who smoke or will smoke, the government aims to put an end to the growing tobacco industry. They, also, want to educate the youth about the damaging effects tobacco has on adults and children alike. As demonstrated in the commercial, “a pack of smokes cost your teeth” (The Real Cost Commercial: Your Teeth). Money is not the only expense of cigarettes. Tobacco usage poses many barriers, which can be seen as disadvantages towards the FDA and their tobacco prevention campaign. The tobacco industry has established new smokeless tobacco products such as electronic cigarettes, cigars, and pipes. According to the CDC, “Smokeless tobacco advertising and promotion rose to $451.7 million in 2011-up from $444.2 million in 2010." The industry would not be spending this amount of money if consumers were not out there. These companies are enormous and powerful and willing to spend billions of dollars because they know there is still a large market tobacco. Another barrier is the addictiveness of the product the government is attempting to abolish. It is a well-known fact that tobacco products contain the habit-forming toxin, nicotine. Its addiction is shown in th