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The Manipulative Internet

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The Internet is slowly creeping into every aspect of our lives. John Perry Barlow and Andrew Keen, two essayists, describe how Cyberspace and the Internet’s interactions with users have transformed in recent years. They trace the Internet’s growth and describe how it will be able to predict what Internet users want to do the next day and what they should do for a living. Through various rhetorical devices and with varying success, each argues that such changes should raise suspicion of the Internet’s intentions. The development of the Internet has greatly changed the way we lead our lives and will continue to do so as the Internet expands. As such, it is of great importance that people understand the Internet’s nature and functions Barlow and Keen address the varied myths and facts pertaining to the Internet and our Cyberspace lives. Essayist Andrew Keen, an author concerned about current Internet culture, informs readers in his essay “Is Google’s Data Grinder Dangerous?” that iGoogle has received enough information about each user that it can predict individual users’ actions. Keen’s purpose is to convey that iGoogle knows a user better than the user knows himself. This stance is in line with the chief executive at Google, Eric Schmidt, who hopes that Google will know more than the human race within five years. In order to appeal to the emotions of his readers, Keen adopts a serious tone and employs pathos. Keen creates a social context for his readers so that they may sense a connection with his ideas and with iGoogle. He does this with the weight of statistical evidence. Millions of users - people just like and including us - use Google daily. Keen’s audience is a broad range of people - from the highly educated to minimally education. Therefore, throughout the entire essay he uses different writing techniques to keep every reader involved. Such as...Keen also appeals to the emotions of his readers. He doe

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