The highest price we have to pay in car collisions is the loss of individuals’ lives. According to Insurance Institute Highway Loss, there were 30,800 vehicle crashes in 2012 in which 33,562 deaths occurred. The main reasons for car accident’ involve texting while driving, drunk driving, and speeding. Not many people are aware of the potential consequences until it happens. The Ecovia “Stop The Violence” advertisement campaign tries to display car accidents as physical fights; both sides will get hurt no matter what. It enlightens drivers about these driving behaviors. Of course, we all acknowledge that drinking and driving, texting or speeding can never go well together. But how would it make you feel if this knowledge was punched in your face? This campaign aroused its audiences by exhibiting the vivid comparison between physical encounters and vehicle accidents. Texting while driving is a deadly dilemma, and many states have outlawed this practice. According to Texting And Driving Safety, 23% of car accidents involved cell phones; that is 1.3 million crashes. Most drivers assume they can handle texting and driving while staying safe, but numbers don’t lie. The first advertisement illustrates the phrase “Don’t Text And Drive.” The general ambience of this advertisement is gloomy and sort of desperate. Its background incorporates with a black faded to light grey color to symbolize the sorrowful of unfortunate incidents. The artists sketched out two cars onto one’s fist, and the other one is on someone’s face. When the fist encounters the man’s face, it is equivalent to when the car accident occurs. In real life, real vehicles will bang you hard in the head. Editors have done a great job picking out models in this advertisement. By the way the saliva was sprayed out from the man’s mouth after taking that punch; no doubt it was a powerful one. They picked a muscular man to model so he can personify the yellow truck that was drawn on his face. Whether it is meant to be or not, the arm looks like it belongs to a teenager, and the man is being