Internal Recruitment Park Hyatt is a multinational 5-star hotel cooperation. Its a high-class hotel, designed to attract business men and women as well as tourists with money to spend. They have high education level and most of them speak English. But Cambodia is lack of talent or people to fit with the job like Finance, Human Resource and Engineering etc. As their education level is low and lack of skills and abilities to require those career. So Park Hyatt is difficult to recruit people for management or other important job in Cambodia. They cannot speak fluent English to communicate with customers and report to general manager. Cooperation Hyatt is large and has global reach and influence; they assign Sholto Smith who came from UK as general manager in Cambodia. Sholto Smith reports all about hotel situation and performance to headquarter but normally it just forces on improving the performance and expanding the presence market brand of the hotel in the world. There is lack of collaborative and responsive on Cambodia situation. Sometimes, the emergencies that headquarter cannot response and help immediately. That will affect Hotel running and operation. Activities Park Hyatt provides more of the activities attract tourists like Meeting and Events and Wedding. It is only forces on tourism, and lack of attract local people. If tourism is mainly affected or have problem in Cambodia, lesser tourists travel in Cambodia, hotel business will become trouble and declines. As the result, hotel should provides and offer more activities for local people to make hotel more diversification. Promotion Park Hyatt opened in last 2013, for most of the tourists are new and unknown. It is less of promotion to attract tourists and increase the brand awareness in Cambodia. External Environment Opportunities Government In recent year, Cambodia government actively promote and innovative tourism product which to attract more foreign tourists. For